Saturday, November 17, 2007

Parenting...(who's life is it?)

A brief but amazing conversation came up last night...and it begs for more. My wife and I were sharing thoughts about how amazing it is that our lives change so much every day now that we are parents.

Our son Andrew will be two in January, and his sister Sofia will be born two weeks after. Maybe it's the euphoric bliss you experience the first year of parenting that blinds you some, but it's hard to look back and think about anything for yourself....? Maybe it's just us, but I have to believe there are other parents out there that find this the norm.

I just shared in a story with a colleague/mentor of mine too, where he traveled 4 hours to spend time with a close friend (whom lost a child, 17 years old, 7 weeks ago, sad) who is mourning, then go to a wedding, and head home. His trip was interrupted by a call that his youngest son (also 17) was ill back home. Now the plan is to skip the wedding and take care of family at home.

It's confirmed in my book....if you truly value being a parent, your children's lives will become yours. The first new bike, the first big fall, the first poop (we had a first pee yesterday, hilarious)...and then all the other firsts that come later; school, girls/boys, dances, football games, etc. Even now with a pre-2 year old I just want 5 minutes inside his head....it's fascinating really. I think about, what he thinks about all too often.

My selfishness these days relates to my lack of patience for Drew to grow-up....and although that means skipping through, or fast-forwarding time some, it doesn't ever mean I want to experience something without him (and soon Sofia). It makes me proud to say/type that too....and reconfirms my thought. You will know that you have the makings to be a good parent, when you KNOW that their lives, their experiences, are more valuable at this time than yours are.

All for now-

Papa Skogie

Friday, November 09, 2007

Rising Technologies

Now that I am back at work and settling into the marketplace again, I need to share some details on what my firm does and how we do it. I also want to share a cool new site I came across this week (thank you Rebekeh Wu, at RHP)that I believe will change how we search and locate info online.

First, my new firm is Digital Element (a sister company to DigitalEnvoy) and child companies to Landmark Communications (http://www.digitalenvoy.net/news/press_releases/2005/pr_071207.html). We specialize in IP Intelligence and GeoLocation Technologies.

Essentially, we supply data to websites of all kinds (ad networks, retail, e-com, manufacturing, telecom, etc) as a medium to better position ads, content, products, and promotions to their web visitors. We have an esteemed client list: ESPN.com, Disney.com, Deloitte.com, NYTimes.com, AOL, YouTube, DoubleClick, Microsoft, and many many more.

As an example of where you might see out technology; when/if you watch Sports Center on ESPN Networks, they often have a "question of the night". The results are polled by state so you can see the red-blue variations and know how various regions voted. The technology that allows them to differentiate a users online vote is what we provide.

We can also eliminate those "choose your country" pages from global sites and route the appropriate landing page to a user in any country globally with 99.9% accuracy. On the retail side, we can eliminate the "store locator" by zip code boxes. We can allow a retail firm to position the local store details in a margin on the landing page...down to a zip code/metro area locale.

Fun stuff!

Moving on to new technology....Rebekah Wu of Right-hand Partners (Bay Area) previously sent out great updates and intel on the technology environment. After a hiatus of sorts, she has returned to her efforts and sprang a new search engine on her crowd today.

Sproose (www.sproose.com) is a fantastic new search portal where users' feedback determines the placement of search results. I think this concept is fantastic and will resonate will with the social networking types everywhere. In addition (as I am not a social net worker by definition), it will pave the way for 'normal' web searchers (maybe a better term is casual?) with the feedback they need to make decisions about their results.

When I search for a golf course, or popular eatery, I want feedback from real people...and I want to know that a particular result is at the top of the page, not based on how much they paid for the ad-space, but more importantly, because other users/searchers, found the crab cakes spectacular.

As with most things logical....Sproose.com just makes a lot of sense!

-PapaSkogie