Rising Technologies

Now that I am back at work and settling into the marketplace again, I need to share some details on what my firm does and how we do it. I also want to share a cool new site I came across this week (thank you Rebekeh Wu, at RHP)that I believe will change how we search and locate info online.

First, my new firm is Digital Element (a sister company to DigitalEnvoy) and child companies to Landmark Communications (http://www.digitalenvoy.net/news/press_releases/2005/pr_071207.html). We specialize in IP Intelligence and GeoLocation Technologies.

Essentially, we supply data to websites of all kinds (ad networks, retail, e-com, manufacturing, telecom, etc) as a medium to better position ads, content, products, and promotions to their web visitors. We have an esteemed client list: ESPN.com, Disney.com, Deloitte.com, NYTimes.com, AOL, YouTube, DoubleClick, Microsoft, and many many more.

As an example of where you might see out technology; when/if you watch Sports Center on ESPN Networks, they often have a "question of the night". The results are polled by state so you can see the red-blue variations and know how various regions voted. The technology that allows them to differentiate a users online vote is what we provide.

We can also eliminate those "choose your country" pages from global sites and route the appropriate landing page to a user in any country globally with 99.9% accuracy. On the retail side, we can eliminate the "store locator" by zip code boxes. We can allow a retail firm to position the local store details in a margin on the landing page...down to a zip code/metro area locale.

Fun stuff!

Moving on to new technology....Rebekah Wu of Right-hand Partners (Bay Area) previously sent out great updates and intel on the technology environment. After a hiatus of sorts, she has returned to her efforts and sprang a new search engine on her crowd today.

Sproose (www.sproose.com) is a fantastic new search portal where users' feedback determines the placement of search results. I think this concept is fantastic and will resonate will with the social networking types everywhere. In addition (as I am not a social net worker by definition), it will pave the way for 'normal' web searchers (maybe a better term is casual?) with the feedback they need to make decisions about their results.

When I search for a golf course, or popular eatery, I want feedback from real people...and I want to know that a particular result is at the top of the page, not based on how much they paid for the ad-space, but more importantly, because other users/searchers, found the crab cakes spectacular.

As with most things logical....Sproose.com just makes a lot of sense!

-PapaSkogie