Again, guilty of not positing in sometime....so the blog announcement of Sofia's birth is well belated. Regardless she came, and she came early. I had asked Drew to come early in 2005 but evidently his listening skills were similar then to how they are now at 2 years of age....
Sofia on the other hand listened well and provided us with an extra tax deduction for 2007! Smart girl! Although early by 4 weeks, she was healthy and happy. She is growing like a weed and soon will be challenging her little brother in the MINE, MINE, it's MINE games....
We are now a full 6 months into our new house and as I type the landscaping crews are finishing up the back yard. With visitors galore over the next few months we are well equipped to party and enjoy the CA weather!
Hope all of you are well and give us a call when you are ready to come visit. We will be traveling some over the next few months (WI, Reno/Tahoe, and Chicago) but we'd be happy to have you!!!!
The Skogen's
Hey...I'm Justin. I'm a husband, devoted father, and I often have too much to say. Maybe if I write more, I will talk less? Maybe not. Either way, I hope you read, enjoy and share your thoughts. Family, funny, sports, and anything outside is exciting to me and I hope to share as much as I can. Be well, work hard, laugh often, and make good decisions!
Wednesday, March 05, 2008
Landmark Communications: Weather.com Sale
Haven't posted anything since Q4...and guilty of simply spending time with the kids (new addition info soon) and ramping up a pipeline for Digital Element. (Have I mentioned this group of folks in Atlanta are awesome?).
Anyways, the big news from our parent company, whom after 100+ years as a private and family owned Media Giant is selling, is that the Weather Channel (and www.weather.com) are looking to fetch $5 Billion dollars. Amazing huh...!! Most experts don't believe the current list of suitors, (NBC Universal, Time Warner, CBS, and Comcast) will actually pay the proposed market price, but nonetheless, the vast reach of Weather.com and the growth of brand savvy Weather Channel folks could be optimized a great deal with the right marketing engine/expertise.
Outside of the big sale news (our unit being looked at by Microsoft and others) things are going well. The pipeline is growing and serious potential buyers identified. More to come...
What do some of you think about the valuation for The Weather Channel? If weather.com really gravitates to over 10% of the overall Internet traffic and can be monetized in some way outside of ads, the going rate may not be out of the question....
Anyways, the big news from our parent company, whom after 100+ years as a private and family owned Media Giant is selling, is that the Weather Channel (and www.weather.com) are looking to fetch $5 Billion dollars. Amazing huh...!! Most experts don't believe the current list of suitors, (NBC Universal, Time Warner, CBS, and Comcast) will actually pay the proposed market price, but nonetheless, the vast reach of Weather.com and the growth of brand savvy Weather Channel folks could be optimized a great deal with the right marketing engine/expertise.
Outside of the big sale news (our unit being looked at by Microsoft and others) things are going well. The pipeline is growing and serious potential buyers identified. More to come...
What do some of you think about the valuation for The Weather Channel? If weather.com really gravitates to over 10% of the overall Internet traffic and can be monetized in some way outside of ads, the going rate may not be out of the question....
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